Tag Archives: Apple

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The Influence of Advertising – Apple

Greetings, and thanks for stopping by. Earlier this month, I posted about the only other company whose had a profound influence on me via their product advertising – that company is Nike. This post is about the other company. Did you know that today, January 24th, is the 40th birthday of the Mac? Here’s one of many articles, celebrating it: 40 years ago today, Apple launched something as audacious as the Vision Pro.

In a blog post I shared last year, I spoke of my love for the Apple Macintosh, you can read it here. Since buying my first Mac in 1992, I’ve found Apple’s knack for advertising uncanny, as if they knew the EXACT way to continually capture the hearts of consumers globally, and do it consistently. I’ll say this, my favorite era of advertising for this grand product had to be in the mid-80s through the 90s, I call it Apple’s golden era. It was a time where you found their iconic advertising style for all their products from the Mac to the Newton Message Pad, to the Powerbook, the PowerMac, iMac, QuickTake, and so on, all over print media, even television. Events like WWDC and social media have eclipsed those days and those approaches, but I still find that era, the most magical of times for the Mac.

One last thing, if you’re a big Apple fan, there is a book I recommend you purchase: Iconic: A Photographic Tribute to Apple Innovation

It is a wonderful hardcover book that provides such a great walk down memory lane, especially if you’ve owned or still own some of the products featured. The photography is stunning and the stories very well written. Though the advances/evolution of advertising and marketing of Apple’s current lineup is in no way as exciting as the golden era, I remain a die-hard Mac fan for life.

Have a great rest of the day/evening/night.

Fresh!

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My upgrade to the Apple Watch Ultra

Greetings all, I hope this post finds you well.

Since July 2017, I’ve been tracking my fitness workouts with the Apple Watch. First starting with the Series 3, then continuing with the Series 4 (gifted to me). For all intents and purposes, the watch has proven to be a useful device for what I need, even with its many more features as an evolutionary medical device and companion to the iPhone’s features.

After doing two weeks of what I consider deep research online and talking the ear off of a recent Ultra owner, I lastly decided to determine what my best purchase approach would be. Applying for a brand new Apple Card vs Best Buy resulted in the former winning. This upgrade was also a milestone birthday gift to myself and I admit (although I’m not an ultra athlete by any stretch of the imagination), the tech that the Ultra offers, compared with its aesthetics and what Watch OS9, and beyond, will continue to offer for it, made it a compelling enough reason to upgrade. While my current Series 4 can make use of the WatchOS9 updates, and is still supported by Apple, I’m glad I made the jump. The whole experience thus far has been very nice.

While I won’t wax philosophically about its usual selling points (you can spend a short amount of time on YouTube to get your fill of a diverse set of opinions), I do enjoy the extended battery life between charges. While that is a good thing, I’m used to going to bed at with a minimum of 30% – 40% of battery life, so nightly charging has never been a issue, especially because I don’t track sleep metrics. What I do enjoy about it are along the lines of its aesthetics – particularly its 49mm size, sapphire flat glass bevel and titanium case. Outside of a new $750 MacBook Air I purchased for a family member, and M1 Mac Mini for my studio last year, this has been the most expensive Apple product purchased since 1991, the year I purchased my first ever Mac, a Mac Classic II.

As mentioned above, WatchOS 9 provides many of the software features across the Ultra, Apple Watch Series 8, and Apple Watch SE 2, however the Action Button is a handy feature that will become even more useful as developers create more apps that can take advantage of it. The Wayfinder watchface, in conjunction with the Compass app and backtrack features is also a nice edition. The Ultra, as many articles and YouTube posts talk about, is hardly a “Garmin killer”. I constantly state that if Apple and Garmin remain on their respective evolutionary paths, Garmin will remain king in the realm of fitness tracking watch devices, especially for the ultra athlete. The reason is simple – Garmin fitness watches are dedicated to fitness and ultra-athlete activities, while employing smartwatch features. The Ultra, while being a first real entry (level) introduction into outdoor extreme athletics, is still a smartwatch with upgraded fitness tracking/outdoor athletics features – it lacks many of the things that Garmin is superior for, especially battery life (there is no real comparison between the two).

That being said, I anticipate the Ultra serving my needs for years to come, and believe future WatchOS updates will make it shine even more.

Thanks for read.

Oceans of rhythm/peace and blessings.

Fresh

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Vintage Apple Memories (Macs, iPhones, and other Apple products)

Greetings and thanks for stopping by. Recently I came across a photo of an old ad (ten years ago) for the iPhone 4S. This was the model that introduced the world to Siri. It was also the second iPhone that I ever owned – an upgrade from my first one, the iPhone 4. I still have both those phones, still in near immaculate condition. Seeing this ad brought back fond memories all the way back to the first time I ever used an Apple product. That product was the Mac Plus (and the Mac SE/30), back in July 1988. Looking back on being an Apple fanboy to present day, I consider the late 80’s into the early 2000s as the “golden era” of Apple. This (long) blog post describes my journey and fandom (as it has evolved), from then to now. This post evolved from a series of tweets I posted on my Twitter feed from 28 Sep 2021 through 2 Oct 2021, which can be read here.

I hope you enjoy the read.

It was June 13, 1988 , the first day of my first job as an engineer. My previous job, working in the materiel coordination department of a major airline, saw the office full of IBM PC-XT computers, not one Mac in sight, but this new job had two, a Mac Plus and a Mac SE/30. The Macintosh line of computers were launched in 1984 and I had new of them through various ads, but didn’t pay too much attention overall. What I did remember is them touting the ease of “right out of the box” use, and how friendly the experience is. The business analyst in our office, David, was an older gentleman, maybe pushing 60 or greater, but what struck me was his affinity and love of the Mac. He was the one that embodied all that Apple was advertising in a Mac user. As he continued to explain to me how the OS worked and I began to see how different the experience was from using a PC, I also began to see and feel exactly what Apple was advertising as well.It was weird to me at first, that they can connect to a user through a computing device, so warmly, friendly, and easily, but I was totally getting it

As I worked to be acclimated in my position, the work was standard and enjoyable (it was actually my dream job in the field I grew to love and still work in). While the programmatic and design engineering work were done on PCs, David did a lot of the business aspects aligned with his position description on the Mac platform. The small set of Macs in the office expanded from that Mac Plus with a 20MB external drive, a Mac SE/30, to a Mac iiCi, and a really nice Apple Laserwriter II printer to a brand new Mac IICi. Any chance I got, I asked David what he was working on (though I knew nothing of business administration and the like), just to work on the Macs, System 6, System 7, etc. Working on the Mac platform almost seem eerily magical and captivating. David introduced me to a lot of software made for the Mac that existed on Windows, and software solely made for the Mac, like the Mac version of WordPerfect, AEC Information Manager (a database program for the Mac), After Dark and After Dark II screen savers, and many others. It was during this time I discovered the magic of Hypercard, loading software via 3.5″ floppy discs, and so much more. Everything about Macintosh ecosystem had me hooked beyond hooked – it was a scary pleasure, one that I still can’t quite figure out how Apple instilled that in so many users. The friendly usability right out of the box, the print ads in tech/regular magazines, the commercials, everything, I remember the feelings VERY clearly, about how this tech company can lay grip on the psyche so easily with a product…whew.

Three years in 1991, after gleaning so much from David about the Mac ecosystem (during work and after hour office social functions), I scraped and saved enough to by my first Mac – The Mac Classic II, from a small Mac computer shop (whose name escapes me) on Georgia Avenue, in Silver Spring, MD. When I finally got it home that night, took it out of the box, connect the mouse and keyboard to the serial port, plugged it in, and turned it on, it was more than exciting. I felt everything I described at work but now this was far more special because that was MY Mac. I felt like Ralphie’s dad, from The Christmas Story, the night the Leg Lamp personally delivered to him!

The Mac Classic II was running System 7.0 and I learned the ins and outs of it. Eventually I got a 14.4K modem which allowed me an introduction to BBSs, as well as a Stylewriter printer. From that point, I was SET. Every thing about that Mac Classic II was gorgeous, aesthetically and user-wise. I don’t remember when it met it’s demise, but years later I was able to get a used Mac Classic to replace it. I did so because it was my first Mac, of which I still hold sentimental feelings for, and it was my first opportunity to use the Mac for music production. The Mac Classic is sitting in my studio, as I type this, running a freeware screen saver called Darkside – the same screensaver David told me about around the time of After Dark.

The next new Mac I bought was the Macintosh LC III (aka the “pizza box”). It’s slim design was one I came to love, especially because of how well it served the ergonomics of workspace, not to mention it being the first color Mac I ever owned (oh, I guess I DID mention that LOL). Once again, I had it for quite some time, but for the life of me, I can’t remember what ever happened to it. I don’t remember selling it so…. hmmm.

Let’s see, the next Mac I owned…hmm…at this point my memory is a bit fuzzy. At this point, music production with the Mac was well underway. I acquired a Power Mac 7100, that was shortly outfitted with an Audiomedia II digital NuBUS card which gave me digital and analog inputs and outputs, allowing me to directly record with Pro Tools 3.4 Free. It was a game changer at that time. It was running Mac OS 9, which also allowed me to run Opcode Vision’s sequencer and use the OMS ecosphere, but I actually used another sequencer called Master Tracks Pro 5.2. This was the brains of the rest of my set up, which included a Roland VS-880EX hardware digital multitrack recorder for audio (the Power Macs internal HD was so small it was prohibitive to record multiple audio tracks into it). I still have the 7100, which really came in handy last summer when I had to convert some old Pro Tools audio tracks from a recording session done in 1987, Mac OS 9 to the rescue.

After discovering I needed more HD space and a faster processor – along came my favorite desktop Mac to this day – the Power Mac G5 1.8 GHz Dual. I didn’t purchase this machine new but when I got it, it was in near immaculate condition, a beautiful looking, beautifully designed machine which allowed simple and easy access to its inner components via the door removal on it’s side. A heavy machine, just like its twin, The Mac Pro, it served me well for years of music production, including upgrading to Logic 8 and finally being able to record audio to its internal HD as well as an external 500 GB SATA drive. I was also, for the first time, able to run dual monitors, which made recording and mixing MUCH easier than doing both via one monitor. This machine is still have as well, though it seems to have the dread fan issue and I was having some issue maintaining video on a monitor. Research tells me the video card may not be seated properly and/or I may just have to replace it’s internal battery. I’ve been meaning to solve the issue and find someway to use it again, from a nostalgic standpoint. Every time I see a pristine looking one in the wild (as with the Mac Classic or Classic II), I’m like….”wow….”.

It was during this time I had found a great deal on 15″ Powerbook G4 Aluminum, from a graphics designer in uptown DC who was looking to upgrade. I had always wanted a Powerbook, but couldn’t afford one prior, at least a Powerbook with similar specs. This PB was sort of like the little brother to the G5 as they were both silver. The PB ended up being my daily runner BUT doubled nicely as my portable recording computer after loading it up with Logic 7.2 and some additional audio editing software. I took it with me when on business in Guam for a month and recorded the first tracks from my first release as a solo artist. Armed with a 25-key MIDI controller, it made a perfect combination for recording in my hotel room after work. Not only did I do music production on that PB, but also technical design and simulation work, so all around it was a great first PB to own. While on the subject of Powerboks, in the years to follow, I acquired the following: Powerbook 5300cs, Powerbook G3, and a Powerbook 165. The 5300cs ran Mac OS 8.6 and I mainly used that with my MessagePad Newton 2000, which was always a seamless connection. I was, with all the Newton software and apps I acquired, hoping to get the Newton wireless via two Orinoco wireless cards I ended up with at some point but that never transpired. The G3 Bronze was another good deal I just wanted to have in my collection. Using it was fun while I had it but it was eventually given to a friend who’s current computer crapped on on her – she and her daughter were Mac users for a short time, then back to the PC at some point…oh well, LOL. Out of all the PBs I owned, the G4 remains, needing repair as it won’t power on now. Maybe one day I’ll get around to it.

It wasn’t until the mid 2000s that I got another new Mac, a white 1.33 GHz iBook G4, entering the world of Mac OS X 🙂 I enjoyed the iBook as well, still being able to use my MessagePad with it, it was new daily runner, while the PB G4 was then my full time mobile music production Mac. the iBook was nice to use also but I think I ended up selling it – I really can’t remember at this point. What I do remember that replaced it was a 2007 Black MacBook, 2.16GHz…blazing compared to the iBook…LOL. Once again, a great deal from an owner who just upgraded to a MacBook Pro, so this suited me fine, as I always wanted to own that “black book”. Yep, still have it, new battery installed, running what I’ve seen said as the most stable versions of Mac OS X – Snow Leopard. It gets pretty warm when in use, so instead of trying to remedy that, it’s just tucked away now. I got some good daily use out of it – technical analysis work and everyday stuff too.

2007 – 14 years ago. Up until that time, I had also in my collection a silver door Power Mac G4, a Bondi Blue iMac G3, and an eMac – all for very short times. It was fun owning Macs that are referred to as vintage. That era of Apple was a great time. This fanboy, besides the aforementioned Macs, owned the iPhone 4 and 4s, Quicktime 100 and 200, PowerCD, original iPod, Newton MessagePads 100 (still have), 130, and 2100 (still have). Apple has done many great (and not so great) things since then, but there is no era like the “golden era”.

If you’ve read this far, thanks for hanging until the end, I appreciate it.

Be well.

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He makes the jump….to the iPhone 4.

Yes…the time has come for all good men…no, no…ok. Yes, I made the jump to the iPhone 4 today. The purchase experience was great. The same Verizon store salesperson that helped me with both Blackberries over the last 3 years, was there to assist, and everything went smoothly.

For those who are not on AT&T and/or didn’t know, they are offering the iPhone 3GS for free (annual two-year contract required). As I drove past the AT&T store, the line was out of the door and down the street (oooh, am I about to encounter the same at 8:15am?). No, no line. The salesperson told me many people pre-ordered. I’m a kinda basics guy and didnt see the need for the iPhone 4S (and frankly wanted to keep the extra money I would have paid, in my pocket). Basic black, 8GB iPhone 4 for me.

Ok, though I’ve been rockin’ an iPod Touch since 1G, all you iPhone experts out there, school me on your favorite apps for task and contacts management, as well as your fave Twitter app…they’ll be my main interests, as my 160GB iPod Classic is my main music player. Any other tips and tricks are greatly appreciated!

Great to finally be on board, at a great price!

Have a good day…

:::oceans of rhythm:::

Fresh!

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In The Lab – Dec 2009

Greetings crew….

Happy Holidays (Kwanzaa, Happy New Year, etc) to all. A lot of you catch my tweets about what I’m doing musically, so I wanted to give you a peek at where it all happens. All the composers, songwriters, musicians, etc have such a spot, most of them (obviously your truly) tend to call it a lab of some sort. I was talking with a friend yesterday, who’s a songwriter/musician/producer about studio workspaces and how they run the gamut of styles. I kinda thrive on ergonomics, comfort, and organization, etc…helps the muse flow freely. As for as tools, I’m a firm believer that the best utilize what they have to the max to get the results needed.

I’m looking forward to completing a long awaited CD that my partner and I have been working on, continuing work on a collaboration called “contempojazzsoulhop” with my boys Fave and Todd, a smooth jazz project with KLWJazz, more remixes for Philip Clark, gospel jazz keyboardist Kevin Battle, vocal group Destined 2 Praise, vocalist Dana Yates, more production work with AfterSix Productions, saxophonist Harron Evoria, annnnnnd my own CD project, whew. Ok, anyway, here’s mine, in it’s current form:

That’s about it…now u see where the tweets flow from, the hangout spot.

Happy New Year…

peace,
F!

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Call me a neo-Luddite (old tech wins this round….)

In my recording studio, I have a very old sampler, a Yamaha TX16W. This sampler has a 3.5″ disk drive that reads Yamaha’s proprietary format sample lilbrary. I have at least three cases of sample disks that I’d like to convert before possibly selling them with the sampler. I really didn’t want to fire up the sampler, connect a MIDI keyboard, play the sample, record the audio into my computer, and save it…but…that would seem the only way to do it….UNTIL…I remembered that I could use an old app called Sound Converter to read the sample disk and do the conversion for me. The problem was these disks are ALL 3.5″ DSDD floppy disks. A-ha…no problem – I can buy USB drive 3.5″ floppy disk reader. Drive purchased, disk inserted…no cigar…the drive only reads HD 3.5″ floppies….bummer. Light bulb goes off…pull out ye olde Power Mac 7100, and hook it up….it has an internal CD-ROM drive *and* internal floppy drive that reads 3.5″ DSDD and HD floppy disks….voila! Fortunately, since I started music production on this computer like 10+ years ago, it’s still running Mac OS 9.1, and has Sound Converter installed as well. Cool!

I set it up, hooked up a spare flatscreen monitor, an iOmega Zip drive and again was in business, like the old days! Fortunately, I was able to find the app PC Exchange on an older Mac OS system update disks that had the DOS Compatibility app software on it which allows me to read DOS formatted floppy disks. I popped the first sample disk in, opened the file with Sound Converter, and did the conversion…good to go. Now to do the other gazillion disks!

Definitely paid to keep the old hardware around. Yeah, for those who know, the samples are 12-bit (as opposed to 24-bit today), but I love samples….the bigger my library, the better…they sound pretty decent for a sampler from the 80’s 😉 It’s 3:13am Saturday morning….thankful I can sleep in and late for once! Good night!

peace…

F!

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Seems like the perfect combo: A Hackintosh’d Dell Mini 9

For the longest time I’ve been considering a netbook. Why, for the obvious reasons…ultraportable computing and a good cross between a standard size laptop and the smaller Sony Vaio. I’ve had online discussions and tweets with Roddykat and Kenya and still really think about getting another high end Powerbook Aluminum or better yet cheap Macbook Pro (last generation, not unibody) In any event, as some of you know, I am a die-hard Macintosh fan and have been one since 1991 (my first Mac was a Macintosh Classic II).

Imagine my delight when I came across this article from Gizmodo, a Dell Mini 9 running Mac OSX….perfect combination! I think I may have to try and roll with this. The current issue of Wired has a good article about netbooks that I’ll crawl in bed to read….that may help me solidify the decision!